The business current operating status is live and has been operating for 19 years 18 days. Claim that cream crackers contain flammable plastic gets. However, this ability to combust has no direct correlation or effect on food safety. Manufacturers in southeast asia include khong guan, hup seng, hwa tai, and. The controversial video asiaone noted that the cream crackers. The company is now one of malaysias leading biscuit manufacturers and has made outstanding achievements during these past few years. There was this craze over hup seng cracker meatballs in june and july in the many cooking groups in fb.
We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or. Hup seng cream crackers cream crackers, crackers, cream. Award winning and most popular product is none other than hup seng special cream crackers cap ping pong. They are all very affordable, so snack to your hearts content without burning a hole in your pocket. Once upon a time, a bunch of biscuit makers decided to share their wonderful creations with the world get your daily dose of fun with exciting updates, yummy ideas and exciting games. There are 160 calories in a 4 pieces serving of hup seng cream crackers. The name cream crackers refers to the method in which the mixture is creamed during manufacture. Aminvestment research starts coverage on hup seng, fair value. Hup seng defends ping pong crackers against video claim. Fixgo hup seng cream crackers lord of the crackers.
As a whole, its earnings are derived from biscuits, beverages incomix and other agent products wang wang rice crackers and ong sam yong chinese tea, among others. Biscuits and confectionaries maker hup seng have been forced to come to the defence of their popular ping pong brand of special cream crackers. The cream cracker was invented by joseph haughton at his home in dublin, ireland, and then manufactured by william jacob in a small bakery around 1885. We refer to the recent video clips a video thats been circulating around social media of a man claiming that a popular brand of cream crackers contains synthetic plastic inside them and could be set ablaze has. A cream cracker is a flat, usually square, savoury biscuit. Calories in hup seng cream crackers and nutrition facts. I know that makes me seem as though my world is boring and tiny, but good crackers are rare. Hup seng industries berhad hsib special cream crackers. Hup seng s ping pong special cream crackers are one of the most popular brands of cream crackers in the market so it didnt take long for the video to trigger a food scare alert. A wide variety of hup seng cream crackers options are available to. Hup seng ping pong brand special cream crackers is your best choice. Allied chemists came out with a test report and a professional declaration letter showing that the product is without plasticizer. Hup seng fy17 margins seen pressured by high input costs.
Biscuits are made in malaysia and baked under strict hygienic conditions. Macro assignment part 1 introduction of company hup seng industries berhad is an investment holding company listed on the main market of. Ja lan tiong cream crackers, assorted biscuits, wafer rolls. The world in 80 gardens spain morocco and italy duration. The importance of food testing hup seng cream cracker.
The companys subsidiaries are engaged in the manufacture and sales of biscuits and coffee mix, and dealers in. No preservatives hup seng ping pong brand special cream crackers is baked under strict hygienic conditions using premium quality ingredients. Malaysia mandated to enhance global entrepreneurship for the nation up. You can also choose from gmp, fda hup seng there are 72 suppliers who sells hup seng on, mainly located in asia. The only reason ive given these a 4 star is that these are individual packets of 4 in a medium sized bag. Hup seng ping pong brand special cream crackers is baked under strict hygienic conditions using premium quality ingredients. Get full nutrition facts for other hup seng products and all your other favorite brands. Hup seng crackers consist of mainly raw materials flour, sugar and palm oil. Since 1994, special cream crackers has won the gold and grand gold award from monde selection, an international and independent quality institute founded in brussels, belgium.
Our hup seng ping pong special cream crackers are safe for consumption, they said in a statement. I hopped on the bandwagon as well and could then fully understand why the hype the meatballs were savoury and yummy and you would find it hard to stop reaching out for another one. Hup seng cream crackers biskut cap ping pong buy malaysian biskut cracker online at au. Manufacturers in southeast asia include khong guan, hup seng.
It has a diverse range of product portfolio includes crackers, biscuits, cookies and beverages mix. While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Great value and widest selections of more than 12000 items at a click. The software enables its salespeople to view the sales history of its. Hup seng industries berhad hsib is a malaysiabased investment holding company. Our hup seng ping pong special cream crackers are safe for. Hup seng industries bhd, which is well known for its ping pong brand cream crackers, will have to work doubly hard this year to keep its profits up as prices of raw materials are likely to continue to rise, putting downward pressures on its margins. I hopped on the bandwagon as well and could then fully understand why the hype the meatballs were savoury and yummy and you would find it hard to stop. Mar 02, 2001 hup seng food industries the business is a sole proprietor, incorporated on 2 march 2001 friday in singapore. Hup seng cream crackers is loved by many because it has a creamy, buttery taste that is accompanied by a crunchy texture that makes it quite addictive.
Asiaone sent questions in an email to hup seng to clarify the matter, but has yet to receive a reply at publication time. The company offers special cream crackers, marie biscuits, coffee marie biscuits, coconut cookies, butter cookies, peanut butter sandwich, lingo assorted. The company offers special cream crackers, marie biscuits, coffee marie biscuits, coconut cookies, butter cookies, peanut butter sandwich, lingo assorted biscuits and fancy assorted biscuits. The biscuit maker saw the cost of raw materials surge. Hup seng special cream crackers 10s giant singapore. Hup seng food industries singapore business directory. The top countries of suppliers are malaysia, malaysia, and singapore, from which the percentage of hup seng supply is 76%, 76%, and 20% respectively. The video, posted on facebook by a user called emoji on july 29, showed the cracker being burnt with a lighter. Exports to drive hup sengs growth the edge markets. It is an award winning local biscuit brand with thousands of loyal biscuit lovers. Hup seng is the market leader in crackers, in particular cream crackers which account for about 40% of sales and other crackers like sweetened crackers account for another 20%. Hup seng cream crackers, hup seng cream crackers suppliers.
Aug 16, 2012 fixgohup seng cream crackers lord of the crackers. Trust our good old hup seng crackers if they can already taste so good just dipped into a hot cup of milo of kopi kosong, they cannot go too wrong. Hup seng cream crackers conv pack 10s 225g new pgmall. In recognition of hup seng s stringent quality management system, the company was awarded the. Every piece is delicious, crunchy and full of goodness. Hup seng industries berhad 199101015786 226098p incorporated in malaysia.
The group will focus on expanding its export market, especially in asia, southeast asia and the middle east, executive director kerk chian tung tells the edge in. Hup seng insists crackers are safe for consumption. Hup seng s most popular products are none other than their award winning hup seng special cream crackers. Actual product packaging and materials may contain more andor different information than that shown on our web site. Hup seng ping pong cream biscuit with its unique baking method produces delicious tasty creamc crackers. He is on the board of directors at hup seng perusahaan makanan m sdn. I bought a large tin of these in malaysia and they are the best tasting cream crackers ive tasted. This article first appeared in the edge malaysia weekly, on february 27 march 5, 2017. You can eat these crackers on their own, or you can top them with your favourite toppings or dunk them in your favourite hot beverage. Hup seng ping pong brand special cream crackers is backed under strict hygienic conditions using premium quality ingredients. With an international market coverage of 51 countries that spans into asia, africa, oceanic, europe and north america, hup seng products have captured the hearts of consumers of all ages around the world. Aminvestment ib research said hup seng earns nearly a.
Hup seng is a reputable food manufacturer since 1958. Hup seng cream crackers hup seng cream crackers 400 g pouch. As there is only so much room for the cream cracker business to grow, hup seng is betting on its new product oat cookies. While it is able to charge a premium on its cream crackers given the decadeslong history of the product, the groups more recent offerings and beverage line are still trying to carve out a name in a very competitive market, it said.
Ja lan tiong first started out in 1972 from its humble origins as a small provision shop at jalan tiong road in the redhill area, by our founder, the late mr choo kam lim. Hup seng has a factory in batu pahat, johor, spanning across 7. For consumers around the world, access to safe and healthy food is an essential requirement for maintaining their overall health and wellbeing. Hup sengs ping pong special cream crackers are one of the most popular brands of cream crackers in the market so it didnt take long for the video to trigger a food scare alert. Its main products include cream crackers, biscuits, cookies, 3in1 instant beverages as well as other confectionary food items under the brand names cap ping pong, kerk, naturell and incomix. Ks1,900 hup seng deluxe crackers cheese 300g add to cart. The address of the businesss registered office is at the enterprise one building. Today, it is one of malaysia s leading biscuit manufacturers with many accumulated outstanding achievements. Hup seng insists crackers are safe for consumption the star online. We pick out a few local tasty and healthy snacks to pack into your gym bag.
The quality, taste and texture of the special cream crackers is one of its kind and has become a household name for many generations. Hup sengs signature household product is the hup seng special cream cracker cap ping pong, which has won the gold and grand gold award from monde selection, an internationally renowned award quality since 1994. Light and healthy giving you the time and energy you need over tea or coffee. Over the years, this familyrun business has evolved with the market and grown dramatically under the charge of the 2nd generation chew family. Hup seng industries bhd is known primarily for its hup seng cream crackers, which we estimate form at least 65% of its total revenue. Hup seng industries bhd, a household name for quality biscuits, is counting on exports to drive growth amid soft consumer spending at home. Aminvestment research starts coverage on hup seng, fair. Jaya grocer hup seng cream crackers fresh groceries. Buy hup seng cream crackers online at best price bigbasket. They have been in the biscuit manufacturing industry since 1958 and claimed to be a leading biscuit manufacturer in malaysia.
Hup sengs ping pong special cream crackers made headlines recently, when a video claiming that the biscuits were coated with a later of plastic, made its rounds on social media. Biscuit maker hup seng warns of speed bumps the edge markets. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Hup seng is the market leader in crackers, in particular cream crackers. Top 10 budget healthy snacks to pack into your gym bag. Because of high demands, our sgh online mall will stop accepting new orders from 12 a. Hup seng ping pong cream crackers are baked using premium quality ingredients. Special cream crackers 10 individual sachets no artificial colouring.
Other products in the crackers family are sugar crackers and corneo crackers. The most widely known cream cracker brand is jacobs. Aminvestment ib research said hup seng earns nearly a third of revenue from exports. The company released this statement following a video claiming that the crackers. Established in 1958, hup seng has been a household name synonymous with quality biscuit manufacturing. Part 1 introduction of company hup seng industries berhad is an investment holding.
The jacobs brand in ireland is owned by jacob fruitfield food group, part of the valeo foods group, and in the uk, europe, north america, it is owned by united biscuits. Find more hup seng biscuits products online in india popup. Kls company profile with history, revenue, mergers. Food manufacturers make significant investments to ensure the safety of their food products and to reduce the risks associated with consumer. The products manufacture by hspm is to cater for the entire local and as well as international market. Case study company hup seng perusahaan makanan marketing essay. Hup seng perusahaan makanan m sdn bhd value proposition is in producing cap ping pong cream crackers. Groups biscuits revenue with hup seng cream crackers continuing to be. Hup seng s ping pong special cream crackers made headlines recently, when a video claiming that the biscuits were coated with a later of plastic, made its rounds on social media. Hupseng aiming for sustainable growth ta sector research. Allied chemists is hup seng s chosen third party laboratory for their product testing. Hup seng perusahaan makanan m sdn bhd hereinafter named as hspm established in 1958, has become a household name synonymous with quality biscuit manufacturing through years of satisfying the consumer. Affectionately nick named ping pong crackers are known world wide for their delicious, crunchy and flavorful goodness. The 1minute 45second long video has since garnered over 1 million views and 46,671 shares.